In Lucerne, Switzerland, a dream was born in 2019 – the luxury brand Nelya Meister Switzerland. Founded by Nelya Meister, an animal advocate and vegan, the brand offers sustainable, eco-friendly, and vegan fashion. Nelya Meister aimed to create an alternative to real fur that would protect animals and benefit people.

In northern countries, where temperatures reach -40 degrees, fur is a symbol of status and protection against the cold. Nelya Meister found a solution in human hair, which is structurally similar to animal hair and is a byproduct of hair salons. Thus, the first luxurious fur coat made from human hair was created – warm, elegant, and ethically acceptable.

Following this success, Nelya Meister focused on knitwear to demonstrate that plant-based materials can be beautiful, comfortable, and warm. The "Winter Magic" collection, presented at Milan Fashion Week 2024, proved that fashion can be stylish and eco-friendly.Heute steht Nelya Meister Switzerland für einzigartige Mode, die Stil, Komfort und Verantwortung vereint. Unser Ziel ist es, die Wahrnehmung von Mode zu verändern und zu beweisen, dass sie ethisch und bewusst sein kann.

Discover the magic of Nelya Meister Switzerland– where luxury and sustainability go hand in hand.